Tu Cereza 🍒
Brand Overview
Tu Cereza began with a need. A real one.
After years of working inside the beauty industry — and struggling with eczema — the founder realized something simple: most products weren’t made for people like her. They were made for margin.
What started with nail products evolved into skincare — all developed or selected with the same principle: if it doesn’t work for us, we don’t sell it.
Before anything reaches the market, each product is tested internally and externally for a minimum of six months. That’s not a tagline — it’s policy.
About
The Name
“Tu Cereza” means “Your Cherry” — a name that feels personal, light, but also direct. Cherries come in all forms. So do people. We don’t design for one shape, one gender, or one look. We create products that respect skin and body — no matter who you are.
The name is Spanish, the voice is international, and the roots are grounded in Europe, with a personal connection to Greece and its traditions of self-care, simplicity, and natural ingredients.
Tu Cereza is born out of contradiction, softness and strength, sweetness and science. It’s not trying to be trendy. It’s trying to be true.
Core Principles
- Natural, transparent ingredients only
- No product launched without 6+ months of internal and external testing
- Fair pricing with no compromise on quality
- Ethical standards — for people and planet
- Functional beauty — no empty trends
Where You’ll Find Us
Tu Cereza is active in:
The brand is preparing for expansion into Latin America and Asia, but only once our foundations in Europe are fully established.
Our Role Inside Xaviour Market
Tu Cereza became part of Xaviour Market because both stand for the same idea:
Build long-term. Don’t chase noise.
X.M brought structure, visibility, and reach — not through hype, but through systems. In return, Tu Cereza offers a real platform to test what matters: honest branding, product integrity, and market trust.
What Comes Next
Over the next 2–5 years, Tu Cereza will continue to strengthen its position in the markets it already serves. The aim is not to expand for the sake of variety, but to solve real, unmet needs with products that work and stand up to scrutiny.
As part of the Xaviour Market network, our role is to support that journey — offering structure, reach, and long-term alignment. We don’t own the brand — we amplify it.
If Tu Cereza’s product integrity earns attention beyond its current circle, we’ll be there to help scale that momentum the right way.
Until then, we support.
Questions We Often Get
Are your products safe for sensitive skin or eczema?
Yes. Many of our products were created out of necessity by someone who lives with eczema. Every item is tested for a minimum of six months before release, both internally and through real-world testers with various skin types. If it doesn’t help, it doesn’t launch.
Can small suppliers or producers collaborate with Tu Cereza?
Absolutely. We believe great ideas don’t only come from large corporations. If you represent a small lab, producer, or formulator with high standards, we’d be happy to hear from you.
What does Tu Cereza expect from a partner brand or manufacturer?
We expect honesty, proven quality, fair pricing, and alignment with our ethical and product standards. If it’s not tested, traceable, and rooted in real use cases — it’s not for us.
Why should customers trust a smaller brand like Tu Cereza?
Because we don’t pretend to be perfect. We test more. We speak directly. We care more about results than campaigns. Every product on our shelf exists because it solved a real problem for a real person first.
Product’s
Most Chosen by Customers
Retinol Eye Cream
Fragrance-free and light in texture, with stabilized retinol and active peptides to support the under-eye area, even for sensitive skin.
Charcoal Body Scrub
With fine exfoliating particles and activated charcoal, this scrub removes buildup and leaves skin clean and soft — no extras needed.
Collagen Serum
With active, bioavailable collagen and hyaluronic acid to help maintain skin tone and moisture. Designed for everyday use.